How tours moveon TourStack

From announcement to a financier-ready decision in four steps on a single rail, with verification, escrow and reporting built in.

Ckrowd Global Live announces the tour

Ckrowd Global Live creates a Tour Project on TourStack with the artiste roster, fee range, availability dates and technical requirements, so every promoter starts from the same brief.

  • Artiste roster
  • Fee range
  • Availability dates
  • Technical requirements
Crowd gathered outside a concert venue
Tour projectWest Africa run · 5 stops
  • Headline artisteFee range set
  • Support actFee range set
  • DJ setPending
AvailabilityMar – AprTech riderAttached
Announced to verified promoters

Promoters submit an expression of interest

Verified promoters browse available artistes and tours, then submit a formal EOI with their venue, date, budget and funding model.

  • Venue and capacity
  • Proposed date
  • Budget
  • Funding model: self-funded, sponsored, or with financing
Promoter working on a laptop
Expression of interest
Venue
Lagos · 8,000-cap arena
Date
Sat · 14 Mar
Budget
₦85,000,000
Funding model
Sponsorship + financing
Submit EOI

Matching & review

TourStack scores each EOI against the artiste's requirements. The Ckrowd Global Live team reviews flagged matches and makes informed decisions.

  • The artiste's technical and venue requirements
  • Date availability
  • Budget against the fee range
  • The promoter's verified profile
Producer working at a keyboard in the studio
Match score88
  • Venue capacity vs rider
  • Date availability
  • Budget vs fee range
  • Promoter credit file
Flagged for Ckrowd Global Live review

Report & decision

The system generates a business summary with estimated revenue, costs and risk notes, structured for financiers. Admin approves, rejects or requests a revision.

  • The Ckrowd Global Live review team
  • Financiers assessing a financing request
  • The promoter, when a revision is requested
Team reviewing a plan around a table
Business summary · for financiers
Est. revenue₦112MEst. costs₦79MRisk notes2
ApproveRequest revisionReject

One operatingsystem for live

Institutional trust at every layer, from verification to settlement. Each module works on its own and compounds when a tour runs end-to-end on TourStack.

  • Verification

    KYC and AML-verified profiles for promoters: a trusted registry the whole industry can underwrite against.

  • Escrow & finance

    Secure escrow and milestone-based smart contracts for safe capital deployment into tours.

  • Insurance

    Automated underwriting and risk modelling to procure event cancellation and non-appearance cover.

  • Cross-border payments

    Compliant FX and multi-currency payouts across 24+ African markets, fully traceable.

  • Service bidding

    Transparent procurement for production, logistics and on-ground services, with escrowed payouts.

  • Data & reporting

    Real-time financial reporting and auditable post-tour settlements that compound with every show.

Financing infrastructure.

Tours structured as standardised financial products. By controlling cash flow through smart escrow, TourStack mitigates the default risk that has kept lenders out of live events.

Financier sign-in

Insurance infrastructure.

Event cancellation and non-appearance insurance made accessible across the continent, powered by a proprietary risk dataset.

Insurer sign-in

Data creates the moat.

Every transaction, ticket scan and vendor payment that flows through TourStack sharpens the picture of what makes a tour profitable.

Join TourStack

Route, don’trebuild.

This site explains TourStack; the platform is where the work happens. Registration, sign-in, Expressions of Interest and partner portals all live at tourstack.ckrowd.com.

Fan filming a performance on a phone

FAQs

TourStack is a B2B platform for the live entertainment ecosystem: promoters, artists and managers, venues, financiers, insurers, vendors and service providers. Each stakeholder onboards, gets verified, and works on a single trusted rail.

Promoters browse available artistes and tours, then submit an EOI with venue, date, budget and funding model. TourStack scores each EOI against the artiste requirements, and the Ckrowd Global Live team reviews flagged matches before a decision is made.

Full financial infrastructure in Nigeria, South Africa, Kenya, Ghana, Rwanda and Uganda, with expanding compliance coverage across 18+ additional African territories.

TourStack applies administrative, technical and organisational safeguards to protect your information and never sells personal data. The Privacy Policy and Terms of Service on the platform set out the full detail.

Plan a
tour stop